Real Estate, Reinvented

Recent Posts

California mortgage applications soar 77% off coronavirus bottom. Applications for purchase money up 7 consecutive weeks

California house hunters looking to finance a purchase have returned to almost their old buying pace, according to one industry metric. Real estate watchers often track the Mortgage Bankers Association’s weekly reports on mortgage applications as a gauge of housing demand. Since the battle against coronavirus became widespread, the association has published a California slice […]

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HGTV-Inspired Flippers Get Harsh Dose of Reality

May 10, 2019 Inspired by reality TV shows on HGTV and other outlets, a new generation of home flippers has been in the market in recent years. These investors hope to make over properties and then make a tidy profit off the sale. But for many, flipping hasn’t exactly been made-for-TV. This is one segment of the market where real estate agents should counsel […]

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Sellers: Decoding the online listing

More than 80% of consumers conduct online research in advance of most of their purchases, according to Q3 2015 online consumer statistics recently released by Adweek, a popular magazine and website that covers media news, including technology, advertising, and branding. Adweek states this is true even for items which are eventually purchased at a bricks-and-mortar […]

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